Email and Social Marketing Strategist - Full Time Contract – Remote

DataVisor is seeking a remote Email and Social Marketing Strategist to join our growing team. This person will play a key role in demand generation - planning, writing, and reporting on high-performing email and social programs. If you’re an email geek looking for your next opportunity to grow with a fast-paced start-up, we would love to hear from you.

We’re looking for a talented marketing pro who can write compelling copy, manage the content calendar, and optimize promotions with A/B testing. Partnering with the broader marketing team, you will bring campaigns to life, iterate on creative assets, and proactively identify opportunities to improve the effectiveness of digital marketing initiatives. The ideal candidate has experience marketing SaaS products to an Enterprise audience, with a proven track record of B2B email and social campaigns that increase engagement, drive traffic, and convert to leads.

What You’ll Do:

• Manage content marketing calendar (email and social)
• Ideate campaigns and write powerful copy for email, social posts, ads, landing pages, and other assets, targeting a wide range of personas
• Direct A/B testing - test frequently on email campaigns with a clear focus on KPIs that drive lead generation
• Report to Sr. Leadership on campaign and program performance as well as insights and recommendations
• Stay current on the latest industry email and social marketing trends - be able to proactively identify opportunities

Requirements

Requirements:

• Bachelor’s degree
• 3+ years of copywriting for B2B audience, across various industries, and personas
• Strong copywriting skills. You can write compelling subject lines, headlines, and CTAs for a B2B audience, across various industries and personas.
• Strong organizational skills with the ability to manage multiple projects and tight deadlines.
• Deep knowledge and understanding of best-in-class email/social marketing
• Experience excelling in fast paced environments
• Attention to detail (our email sends are 100% error-free)

Proven ability to:

• Write attention-grabbing subject lines
• Test & track everything
• Provide design guidelines for emails and social postings.
• Master audience segmentation and tonality
• Be a data-driven decision-maker.

Your Keys to Success

• You have a passion to learn and collaborate with others
• You have excellent written and verbal communication skills
• You’re highly motivated and self-driven
• You are highly team-oriented and focus on the success of your peers as well as yourself
• You are coachable and have a positive attitude