Candidate Persona Defintion

A candidate persona includes skills, experience, background, and personality traits, used in recruitment marketing to attract the right type of candidate.

Candidate Persona Strategies

• Profile

Develop personas based on data and research.

• Strategies

Use these personas to guide recruitment marketing strategies.

• Revamp

Update personas regularly based on changing remote work trends.

Candidate Persona Examples

A marketing agency might create a candidate persona for their ideal social media manager: someone with 5+ years of experience, strong copywriting skills, and a track record of increasing social media engagement. AllRemote.jobs creates candidate personas for various remote roles, ensuring their marketing efforts are targeted and effective.