About Aha!

The world's #1 product roadmap and marketing planning software. A different type of high-growth SaaS company.

We are champions of the Bootstrap Movement — purpose-driven, self-reliant, and dedicated to creating real customer and team value. Aha! is a very different type of high-growth SaaS company. We are self-funded, fully remote, and have no sales team. And we are highly profitable — recently surpassing $100M in annual recurring revenue (ARR). We aspire for a world of lovable software built by happy teams. Today more than 500,000 users at many of the world's best-known companies trust our software to build a better future.

Our vision has never wavered. We believe that the companies that succeed in today's dynamic markets are the ones that lead with a bold mission and connect strategy to their work. And the most value comes when teams work together. This takes discipline and requires a goal-first approach, thoughtful prioritization, and cross-functional planning. Our products, services, and partners help companies transform old, inefficient ways of innovating into a fresh new approach.

Everyone enjoys getting meaningful work done. We want you to (re)discover your joy for work — that sense of confidence, impact, and swagger that makes you say, “I’ve got this.” Aha! helps teams be their best and be happy.