About Front

Many businesses rely on customer relationships as a differentiator. For them, almost every customer conversation can make or break the relationship — the stakes are that high.

But the bigger these businesses get, the harder it is to prevent relationships from turning into transactions. Information gets distributed ever further among people, systems, and tools. Team members end up spending more time seeking information than they spend actually communicating with customers.

Eventually, businesses face a choice: Greater operational efficiency or strong customer relationships? With Front, they don’t have to choose. Front is a communication hub for building strong customer relationships.

We put customer conversations at the center of a team’s attention and surrounds them with collaboration capabilities and contextual data from multiple systems.

With everything in a single place, efficiency isn’t impeded by complex processes or disconnected systems. This ensures customer communications are always timely, accurate, and deeply personal, and keeps team members focused on what technology can never replace: building strong customer relationships. We are on a mission to make work happier by enabling better relationships at scale. We believe that- Relationships are everything for businesses.

But they're hard to maintain when a business grows. That’s because the traits at the heart of great customer relationships — trust, compassion, and empathy — are the human qualities that have been most difficult for technology to scale.

That’s why we’ve built the first-ever customer communication hub. We’ve reimagined the way businesses communicate, bringing customer conversations to the center of your focus. Today, nearly 8,000 businesses have discovered that they can still grow their business and keep the human touch.

Our vision: Make work happier

The world is on course to work happier. We believe our role is to accelerate and shape this path in three ways: the product we make, the culture we live, and the example we set.