About Instacart

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 800 national, regional, and local retail brands to facilitate online shopping, delivery, and pickup services from more than 70,000 stores across more than 5,500 cities in North America on the Instacart Marketplace.

We makes it possible for millions of busy people and families to get the groceries they need from the retailers they love, and for more than 600,000 Instacart shoppers to earn by picking, packing, and delivering orders for customers on their flexible schedules.

Our Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights.

With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase.

The service model of ours states that - orders are fulfilled and delivered by a personal shopper, who picks, packs, and delivers the order within the customer's designated time frame—within one hour or up to five days in advance. Customers pay with personal debit or credit cards, Google Pay, Apple Pay, and EBT cards The delivery fee is $3.99 for orders of $35 or more and $7.99 under that amount.

Regardless of the cost of the order, there is a 5% service fee with a minimum of $2 owed. We offers a membership service called Instacart Express for a monthly fee of about $9.99 or an annual fee of $99. The membership service waives delivery fees on orders over $35, but customers must still pay the service fee for the shopper.

Customers are also requested to leave a gratuity. Retailers participating in Instacart's partnership program set the price of individual items on the Instacart marketplace, which are mostly the same prices as in-store.

In addition, customers can pick up their pre-made orders from the store through a separate service. For stores that do not participate in our's partnership program, customers can be charged a markup of about 15%-40% per order with individual items ranging from a negative markup to over 50%.