Sr. Marketing Manager - Brand & Content

Confetti is looking for a driven and experienced individual with an entrepreneurial spirit! If you are someone with trusted intellectual horsepower who desires to contribute creative ideas, then this is the position for you.

As our Sr. Marketing Manager - Brand & Content you'll be responsible for developing and executing a content marketing strategy that aligns with our business goals and target audience. The successful candidate will have a strong understanding of the B2B/Corporate Benefits (bonus if it's in the events world) space and be able to create compelling and informative content that engages and converts our target audience.

This role is ideal for a natural storyteller who understands the power of content to inspire, educate and spur action.

You'll be:

• Developing and executing a comprehensive and targeted content and communication strategy which includes both content creation and distribution
• Creating and managing a content calendar that includes a mix of blog posts, articles, social media posts, video and audio content, podcasts, visual assets and other types of content
• Working with internal team members and freelance writers to scale on-brand content production (e.g. blog posts, ebooks or white papers, press releases, emails, case studies, presentation content, website copy and more)
• Conducting research with customers, but also internal leadership and stakeholders, to inform and drive our content strategy efforts
• Continuously measuring and improving content performance across the website, social media profiles and other digital properties; create reports using Google Analytics, Hubspot and other analytics tools.
• Managing PR activities with a strong focus on generating results in terms of brand awareness and ROI.
• Working on an effective and engaging content distribution strategy (social media, communities, etc.) aimed at building trust with our target audience, increasing brand awareness and revenue  

You'll have: 

• 5+ years of relevant work experience directly owning content and communication strategy and tactics with B2B marketplace models and products. (MUST)
• A deep understanding of how to create content that supports the buyer's journey (content and campaigns have a material impact on acquisition, activation and retention)
• Extensive SEO and Content (planning, development, distribution) expertise
• Previous experience building a community marketing program able to increase customer engagement and retention, while reducing churn
• Demonstrated ability to build and run PR programs that achieved measurable brand awareness and revenue generation
• Expert knowledge in social media, social selling, brand evangelism, and design principles
• Be a highly disciplined, self-motivated individual who can point to measurable success.
• Understands revenue attribution best practices in a B2B corporate consumer marketplace model.
• Proven experience owning large, research-based content projects.
• Ability to impact pipeline/revenue with content aimed at facilitating the buyer's journey