clients Cooper Software

Marketing Co-ordinator

Location

UK

Job Type

Full-time

Experience

N/A

Salary

N/A

Skill Set

Role

Sales and Marketing

Job Details

Why us?

  • Winner of the 'IFS Spirit Award' at the 2021 IFS Partner of the Year Awards.
  • Gold IFS Partner
  • Remote or Office based or a bit of both – what do you prefer?
  • Home office set up
  • Online onboarding and Induction
  • 32 days holidays including bank holidays
  • Learning & Development

It is an exciting time to be part of our team as we have had a series of key business wins which has seen the company undertake large-scale enterprise resource planning (ERP) projects. This has led to the growth of our headcount by 20 in the last 12 months. We are continuing to grow and invest in our team and we want you to be part of our story and success

What are we looking for?

The Marketing Co-ordinator will support all aspects of the business sales and marketing strategy to maximise the impact of marketing spend on marcomms, integrated sales and marketing campaigns and digital channels. They will work closely with the marketing and sales teams to drive lead generation, achieve marcomms objectives and will play a central role in customer acquisition activities.

With exceptional written and communication skills, the Marketing Co-ordinator is responsible for managing our library of content including social media posts, web content updates, creation and distribution of marketing and thought leadership white papers. The role is pivotal to the integration of sales and marketing activities ensuring call to action responses are managed effectively and any marketing activity is co-ordinated with appropriate sales follow-up.

The Marketing Co-ordinator will also play an active part in management of early-stage enquiries, working closely with sales and pre-sales to filter and respond to prospective customers.

What will you do?

  • Managing the creation of social media content across LinkedIn and You Tube.

  • Working with the Digital Marketing Exec to develop and deploy PPC & SEO campaigns.
  • Managing and updating websites via HubSpot.
  • Defining marketing and sales support collateral requirements and creating an extensive digital and print collateral library linked directly to the sales & marketing strategy.
  • Providing direct support to sales and pre-sales around the creation of bid specific materials.
  • Collating and presenting insightful reports on sales and marketing effectiveness.
  • Management of 3rd party agencies (graphics, website, videography, etc.).
  • Compilation of market data and research to inform sales & marketing planning.
  • Ad-hoc competitor research.
  • Management and reporting against marketing budgets and budgetary spend.

What do you need?

  • Degree in marketing or a related field and >3 years relevant experience.
  • Proven experience in B2B digital marketing, preferably within the SaaS industry.
  • Experience of utilising Hubspot for CMS, marketing mailers and reporting.
  • Demonstrable experience creating content for leading SEO and PPC campaigns on all major search engines and effectively managing social media presence and/or display advertising campaigns.
  • Strong experience managing marketing databases and email campaigns in full compliance with GDPR.
  • Highly creative with experience in identifying target audiences and devising engaging digital campaigns.
  • Solid knowledge of website and marketing analytics tools.
  • Sales Process Proficiency.
  • Comfortable with data-driven decision making.
  • Demonstrable knowledge of key target sectors is preferred.

Who are Cooper Software?

Cooper Software are a leading mid-market to Enterprise technology consultancy delivering successful business change programmes to our clients. Since being founded in 2005, we have grown to become Europe’s largest independent provider of products, consulting services and support for IFS Applications™ and a one-stop-shop for Business Discovery needs. We are an IFS Business Partner. Cooper Software are actively working with over 50% of the IFS UK user base and have provided solutions to over 1500 clients globally.

We believe in developing an open, transparent, and friendly relationship with our clients and co-workers. As individuals, we are approachable and trustworthy.

As a company, we are extremely committed to our clients and employees. We are reliable and strive to ensure that our work is always of the highest quality. We are proud of the work we do and confident in our ability and expertise

Location

Remote

Competitive Salary dependent on skills and experience

Equality & Diversity

Cooper Software values the diverse skills and experience of its employees and is committed to achieving equality of treatment for all. Its objective is that all individuals shall have equal opportunities for employment and advancement on the basis of their skills, aptitudes and abilities. The Company is committed to the engagement and retention of the best possible talent and to creating an environment that encourages excellence through good equalities and diversity leadership and management