Remote Meta/Facebook Advertising Specialist


USA Only

Job Type






Skill Set


Sales and Marketing

Job Details

Time zones: EST (UTC -5), CST (UTC -6), MST (UTC -7)

Meta/Facebook Advertising Specialist

Drinkubator, a bespoke digital agency focused on the alcoholic beverage industry, is seeking an ambitious, digitally-savvy advertising specialist with agency experience managing Meta, Facebook, and Instagram campaigns.

Core focus

Leading the implementation and day-to-day execution of advanced paid social advertising for agency client brands who are breaking into or already scaling within the competitive beverage industry.

Meta Lead for Drinkubator Clients

  • In coordination with our executive team and account managers, be responsible for planning, building and managing paid media campaigns for clients

  • Use analytical tools to find the data needed to optimize campaigns and ad sets to reach goals and defined KPIs

  • Discover low-hanging fruit opportunities for quick wins or recommended tests, and then prioritize initiative for implementation based on the largest upside for the client

  • Work to simultaneously execute and improve multiple campaign plans, leaning on and working through peers across the agency


  • Facebook Business Manager Campaign Setup and Audience Building

  • Provide analytics, learnings, and recommendations for campaign optimization

  • Recommend and run tests to introduce campaigns and campaign changes

  • Identify the different brand drivers and goals between different clients and have the

  • Ability to creative intelligent and insightful campaign strategies and tests to meet
    those client needs

  • Optimize budget based on performance of the campaigns

  • Communicate campaign results and findings with excellence to peers and clients

Key Qualifications

  • 2+ years of experience launching and leading Facebook ad campaigns for a marketing agency or as a shared resource in a multi-brand business

  • Deep understanding of Facebook Business Manager and all its facets

  • Great time management skills and a keen talent for staying connected and
    productive in a distributed work environment

  • Prefers a balance of individual autonomy and working collaboratively in a cross-functional team

  • An interest in e-commerce dynamics and understanding of how to optimize audience journeys based on data analysis

  • Self starter who owns their craft fully, with the ability to work in a fast paced environment; bringing fresh ideas to the team

  • Ability to manage multiple client advertising programs and then report on the health and performance of each program on weekly and monthly client calls

  • Able to manage tasks in Monday.com task management system; communicating changes, updates, and findings via the comment system, Slack, and email (respectively)

  • Experience working in remote teams and in startups or fast-growing companies via video conferencing; and has a remote work environment and internet service conducive to virtual client meetings

Desired But Not Required

  • Experience with paid campaigns on LinkedIn, Pinterest, Google, and Tik Tok

  • Experience building client-ready reports and dashboards

  • Experience working in either Consumer Packaged Goods or the Beverage industries

  • Understanding of Klaviyo, Google analytics, and Google Data Studio


  • Drinkubator specialist roles are 99% remote with infrequent travel to Florida for agency gatherings and retreats

  • A W-2 position is preferred but 1099 is acceptable if required by best candidate