clients Fretello GmbH

Copywriter (Communications Specialist)



Job Type



3 to 4 years



Skill Set


All Other Remote

Job Details

Do you have a passion for words and storytelling? Do you thrive on thinking about ways to engage, entertain, and educate the audience? If emotive, impactful copy is music to your ears and you are looking for a multi-faced role with lots of room for creativity – then this is for you!

Help our startup run successful partnerships with well-known brands in the industry. You will create meaningful user experiences, spark emotions, and inspire users to download and engage with Fretello, making us their #1 guitar learning companion.

Your playground:

  • Creating compelling, clear, and concise copy to drive engagement and business growth across all channels
  • Planning and producing consistent and impactful communication across all marketing and product touch points from blog posts and PR texts; in-app texts to push messages; emails to paid ads and video scripts
  • Taking full ownership of our CRM customer journeys to engage, retain, and delight our users with a focus on continuous conversion optimization
  • Striving to learn and develop your ideas by acquiring user feedback and iterating on experiments such as A/B tests
  • Working closely with all teams to understand the user journey and create captivating copy that drives conversion and retention at various stages in the marketing funnel
  • Developing a deep understanding of Fratello's voice, strategic communication, and brand identity and playing a central role in helping it evolve as we grow
  • Being our go-to wordsmith for creative input, editing, or proofreading

What to bring along:

  • Degree in communications, language studies, or equivalent work experience
  • At least 3-4 years of professional copywriting experience in a digital B2C (bonus if also B2B) company, ideally as part of a growth marketing team
  • First experience with email marketing and customer journeys for a subscription-based consumer product
  • Plus points for experience with marketing automation tools such as Customer.io
  • English native speaker proficiency, other European languages a bonus, with a customer-focused copywriting mentality
  • Plus points for experience in writing copy for the music and/or digital learning industry
  • Great communication and storytelling talent with a passion for music
  • Love for the power of words and ease in translating requirements into skillful copy
  • Enthusiastic self-starter with a positive mindset, a sense of ownership, and a desire to learn
  • Be based within 3 hours of CET

What we offer:

  • Personal time off (25 days paid leave per year)
  • Flexible working hours (core hours 10:00 to 14:00)
  • 38.5 hour work-week (overtime compensated as time-off 1:1)
  • Remote first work setup and mindset
  • A small team (20-25) with lots of individual impact and responsibility
  • Fun, relaxed, and regular remote team events and onsite team retreats
  • Shared and lived values: Agility, Curiosity, Unity, Transparency, and Empathy
  • An emphasis on continuous learning and growth
  • Mental well-being initiatives such as Mindfulness Wednesdays and optional paid external therapy sessions

Show us what you've got to offer and submit your application along with your CV, Cover Letter, Portfolio, and anything else you'd like to add. The Stage is (Y)Ours!

Your contact: Stephanie Truter (HR Generalist)

Our salary range starts at an annual compensation of EUR 44.000 to a maximum of EUR 54.000 for the ideal candidate. Your actual offer within this range will depend on your skills and experience.