clients Jalasoft

Content Expert for Online Platforms and Press

Location

Latin America

Job Type

Full-time

Experience

N/A

Salary

N/A

Skill Set

Role

All Other Remote

Job Details

We are looking for a content specialist to join our marketing and communications team. The ideal candidate will be responsible for creating high-quality content for various online platforms and press, with a focus on the technology vertical and primarily LinkedIn. In addition, they should have knowledge of analytics and tools that help in content generation and optimization.

Location: LATAM

Responsibilities:

  • Create and publish original and engaging content for various online platforms, including social media, blogs, and other relevant digital channels.
  • Write and edit press releases and other public relations materials to ensure quality media coverage.
  • Experience in generating content for audiovisuals (scripts and ideas)
  • Develop and maintain an effective content strategy that reflects the voice and tone of our brand, and drives engagement and lead generation.
  • Research and analyze relevant trends and topics in the technology vertical and LinkedIn, and apply that knowledge to create valuable and relevant content for our audience.
  • Use analysis tools to measure content performance and make necessary adjustments to improve its effectiveness in lead generation and brand positioning.
  • Centralize the relationship with external writers and ensure the quality of the content delivered.
  • Optimize content to improve SEO and increase traffic and visibility of our brand online.
  • Work closely with other members of the marketing and communications team to ensure consistency and quality of content across all channels and formats.

Requirements

  • Excellent writing and editing skills in American English.
  • Demonstrable experience in creating content for various online platforms and press, preferably in the technology vertical.
  • Experience using a CMS (Wordpress, Contentful, or others)
  • Solid knowledge of SEO and skills in content optimization.
  • Advanced knowledge of LinkedIn and its use for marketing and lead generation.
  • Knowledge of analysis tools to measure content performance and make necessary adjustments.
  • Excellent research and analysis skills to identify relevant trends and topics in the technology vertical and LinkedIn.
  • Excellent collaboration and communication skills to work as a team and with other departments.
  • Ability to work in a fast-paced environment and manage multiple projects at once.
  • Ability to track and optimize content based on results, with a clear goal of brand positioning in the target audience and lead generation for new business.

Benefits

  • 100% remote job
  • Flexible working hours
  • USD payment
  • Innovative and collaborative environment
  • Floating Holidays
  • Free day for your birthday
  • Team building activities