Marketing Manager



Job Type






Skill Set


Sales and Marketing

Job Details

Sora is seeking a Marketing Manager to spread the Sora story and brand. You'll own end-to-end marketing campaigns to generate qualified sales leads, strategically testing and developing new channels to expand our reach. 


About Sora

Sora’s mission is to empower people-focused teams to create exceptional onboarding experiences. These teams should be spending time with people, but unfortunately all facets of People teams are bogged down by managing processes instead of helping people. That’s where Sora comes in: we’re building a product that streamlines the tedious and repetitive work People teams do every day, from sending emails to assigning onboarding tasks to a new hire’s manager to syncing data across the HR stack.


We’re a pure startup, with all the excitement that carries as a foundational member, but with more thoughtfulness than the typical early-stage company. We’re committed to our values and we take our mission seriously. Employee experience is in our DNA — we invest in processes that are inclusive and fair, and we invest in our long-term mental, physical, and emotional health.


Sora was founded in late 2018 and launched in 2020. We’ve fundraised from some of the best investors in the world and prioritize keeping a diverse group of investors and advisors.


Sora is committed to being a diverse, equitable, and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed.


About the Role

Marketing Managers at Sora are responsible for running marketing campaigns to generate qualified sales leads. You’ll create those leads through a combination of inbound website traffic, outbound nurturing campaigns, paid search, sponsorships and online & in-person events. Through these efforts you’ll present Sora as a company and a product that understands the problems HR teams face and the solutions they need. And that means, above all, engaging with our community in a thoughtful, informative and empathetic way.


You will use tools like Webflow, Figma, Mailchimp/Sendgrid, Google Analytics and Salesforce to run these campaigns and warmly hand off leads to our Sales team. 


While maintaining our established lead channels, you will also work strategically to experiment and develop new channels that will generate qualified leads.


What You'll Be Doing

In your first 30 days at Sora you’ll have the opportunity to impact the trajectory of the company directly, by drawing learnings from every aspect of the go to market funnel and transmitting them back to the rest of the org, including:


  • Contributing to lead generating webinar and email campaigns with content creation and marketing operations.
  • Promoting content that appeals to the HR audience, the problems they are facing, and the solutions they are seeking
  • Collaborating with Sales to experiment with audiences and messaging to help the company learn who our best customers are and how to best message them
  • Understanding our existing marketing channels and how they are run


 Within 90 days you’ll be:

  • Coordinating marketing campaigns to generate leads through promotion of webinars and ebook downloads
  • Collaborating with Sora customers to tell their stories of success with Sora
  • Becoming a Subject Matter Expert in the HR automation space
  • Contributing ideas and executing on plans for new sources of website traffic and channels for qualified leads
  • Mastering Sora, being able to both explain the product and learn how it can be valuable to our audience, helping refine our pitch and company narrative


What (We Think) You’ll Need To Do It

  • 3+ years of hands-on full stack marketing experience
  • Excellent verbal and written communication skills
  • Strong cross-functional collaboration skills and experience working with Sales
  • Strong organizational skills with the ability to manage time and resources effectively
  • An analytical mindset and the ability to make data-informed decisions
  • A willingness to learn about HR/People teams’ processes, software, and pain points
  • Intellectual curiosity and an openness to being coached/mentored


Compensation Range

$115,000 - $140,000


For cash compensation, we set standard ranges for all roles based on function and level, benchmarked to the 75th percentile of the San Francisco market against similar stage growth companies. At Sora we're working to build an equitable workplace, so we share salary ranges on all job postings. Final offer amounts are determined by multiple factors including a candidate's relevant qualifications, work experience, skills, and other factors, and may vary from the amounts listed above.



  • Comprehensive health coverage ($0 deductible PPO plans): Sora covers 99% of individual monthly premiums for all employees, and 50% of dependent monthly premiums.
  • 401(k) with 3% direct company contribution: Sora deposits 3% of an employee's annual salary into their 401k, regardless of whether the employee is making individual contributions or not (so, essentially this is free money!).
  • Remote-first culture: A flexible work environment enabling our people to to do their best work.
  • Unlimited paid time off: We highly encourage at least 4-6 weeks.
  • $300/month Flexible Remote Work Stipend: These funds can be used towards a variety of remote work expenses.
  • Commuter benefits: To use if you're commuting to/from a co-working space.
  • Parental leave: 16 weeks of fully paid parental leave to all parents (regardless of family formation) with the option to extend 1 additional month at reduced pay.
  • In-person co-working weeks and retreats: 3 times a year we offer the opportunity for everyone to get together in-person in a different city in the US. Most recently, we brought folks to Chicago to co-work for a week and participate in fun activities in the evenings.
  • Ginger or Headspace: Anyone enrolled in Sora's health insurance should have access to a choice of either Ginger OR Headspace through Blue Shield.
  • Maven: Anyone enrolled in Sora's health insurance plans through Blue Shield should have access to Maven, an app that offers comprehensive care for everyone planning, starting, and raising a family.
  • Monthly stipend for coffee chats: We keep you connected with your co-workers by facilitating random pairings and encouraging you to meet (remotely) for coffee, lunch, or donuts.


Ready to apply?

If you share our values and feel this role could be for you, we’d love to review your application! We promise we do take the time and care to review every application we receive. However, as much as we wish we could interview everyone who submits an application, we cannot guarantee an interview or feedback due to the volume of applications we are receiving today. We are rooting for you, and hope you do consider applying.

Note: You'll need valid U.S. work authorization to join us. 

Please note that a background check and employment verification will be required for this position. We may obtain one or more background screening reports about you, solely for employment purposes.