clients SparkPlug

Content Writer



Job Type






Skill Set


Sales and Marketing

Job Details

the TL;DR:
  • Ground-floor content writing role at venture-backed startup (TenOneTen Ventures, Jason Calacanis)
  • The position is entirely remote, forever, with twice-annual all-expenses-paid team retreats
  • Significant equity package, huge upside as we revolutionize a $20 trillion (yes, with a t) global industry
  • Salary range from $50k - $70k, unlimited PTO, competitive health benefits, wellness incentives
  • Epic team of A+ players, executing and having a ton of fun doing it. We’d love to have you join us!
About Us

SparkPlug is realigning the economics of the retail and restaurant industries to make every employee an owner. In CPG and service industry verticals like beauty, outdoor gear, and full-service restaurants, customers rely on the product recommendation of point-of-purchase experts up to 92% of the time (be it a beauty consultant, bartender, or a member of the Geek Squad). SparkPlug allows brands to reward these key influencers directly for every sale they generate with cash via gamified commissions, contests, and goals. We drive more revenue for brands, improve employee performance for retailers, and empower frontline workers across the world with fair compensation and economic equality, all based on the sales revenue they generate each day.

We’re a San Francisco, CA-based company hiring for a ground-floor content writing team member to help us enter the hyper-growth phase. We’re backed by top VCs and angels like TenOneTen Ventures, the inventors of Google AdSense, Jason Calacanis, and the CEO of Foursquare, and we’re working to revolutionize the future of the nearly 20 trillion-dollar global brick and mortar retail market. We solve problems for some of the most interesting consumer product verticals around, and we need product-obsessed rockstars who can help us continuously improve SparkPlug!

About You
  • You are a highly motivated professional content writer ready to learn everything about SparkPlug, to know and expect what our customers need, and effectively showcase our product’s perks and benefits to brands and retailers via writing compelling content
  • You have the dedication and vision to help grow a rocketship startup to unicorn status
  • You enjoy doing extensive research and developing strategies to amplify your company’s voice toward its target audience
  • You are a personable team player with outstanding verbal and written communication skills
  • You can adapt quickly as marketing strategies, platform features, and customer priorities change
  • You can give and receive feedback and productively collaborate with team members
  • You can work remotely and manage your own time effectively
  • You believe in our mission to help brick-and-mortar employees and businesses thrive

About the Position


  • Partner with campaign managers and subject matter experts to bring product solutions to life, testing new and creative content approaches to connect with the community and customers, and infusing the SparkPlug voice along the way
  • Advise stakeholders on content distribution and production strategies
  • Support and guide content strategy and journey mapping
  • Implement SEO strategy into content, monitor SEO rankings, and optimize existing content to boost traffic and conversions.
  • Work with the rest of the commercial team and the product team to make sure content is aligned with current customer trends and product features
  • Writing email newsletters and automated campaigns
  • Apply data-driven learnings to iterate and improve writing process
  • Manage multiple projects simultaneously
  • Brainstorm, workshop, and ideate articles and article pitches
  • Ghostwrite for executives and internal influencers
  • Conduct interviews
  • Implement data and research into articles and content


Must Have
  • Minimum of 2-5 years of professional experience as a copywriter/content creator with focus/expertise in economics, psychology, retail, software, and/or SaaS
  • Excellent written and oral communication skills and equally excellent attention to detail
  • Ability to work efficiently without compromising quality
  • Flexibility and creativity to circumvent obstacles as they emerge
  • Tech savvy and high proficiency in standard communication, collaboration, and task management tools
  • Ability to explain highly technical, complex concepts and features succinctly and in a way that deeply resonates with the developer and decision maker audience
  • Understanding of the fundamentals of SEO optimized content writing, relationship building, and pipeline processes
Nice to Have
  • Experience across a broad range of copywriting disciplines, from web copy to long-form pillar pieces
  • Experience working as a frontline employee in retail, restaurant, or service industry roles
  • Experience working in early stage, high growth startup environments