Amazon Mechanical Turk
Amazon Mechanical Turk (MTurk) is a crowdsourcing marketplace enabling individuals and businesses (known as Requesters) ..
About Amazon Mechanical Turk
Amazon Mechanical Turk (MTurk) is a crowdsourcing marketplace enabling individuals and businesses (known as Requesters) to engage a 24/7, global distributed workforce (known as Workers) to perform tasks.
- Optimize efficiency
MTurk is well-suited to take on simple and repetitive tasks in your workflows which need to be handled manually. Using MTurk to outsource microtasks ensures that work gets done quickly, while freeing up time and resources for the company – so internal staff can focus on higher value activities.
- Increase flexibility
Scaling up and down a workforce isn’t the easiest undertaking. With access to a global, on-demand, 24x7 workforce, MTurk enables businesses and organizations to get work done easily and quickly when they need it – without the difficulty associated with dynamically scaling your in-house workforce.
- Reduce cost
MTurk offers a way to effectively manage labor and overhead costs associated with hiring and managing a temporary workforce. By leveraging the skills of distributed Workers on a pay-per-task model, you can significantly lower costs while achieving results that might not have been possible with just a dedicated team.
The price you (the Requester) pay for a Human Intelligence Task ("HIT") is comprised of two components: the amount you pay Workers, plus a fee you pay Amazon Mechanical Turk (MTurk) which is based on the amount you pay Workers.
Significance to remote workers
MTurk offers developers access to a diverse, on-demand workforce through a flexible user interface or direct integration with a simple API. Organizations can harness the power of crowdsourcing via MTurk for a range of use cases, such as microwork, human insights, and machine learning development.