A career in marketing has never been more dynamic or exciting than it is today, given the fast-changing digital landscape. Staying ahead of the curve is vital given the development of remote work and the rising need for digital marketing knowledge. The best online digital marketing courses provide a flexible and accessible approach to expanding your knowledge and your remote career, whether you're a seasoned marketing expert looking to upskill or someone just starting in the field. In this blog, we will look at the top eight online marketing courses that can provide you with the knowledge and abilities you need to succeed in the field of remote marketing and thrive in the always-evolving digital space.
1. Udemy: Digital Marketing Course
Udemy's Digital Marketing Course offers a comprehensive package consisting of 12 courses. Its effective breakdown into platform-specific modules sets this course apart from others in this guide. It includes mini-courses covering topics like Facebook ads, Instagram, LinkedIn, Pinterest, app marketing, Quora, Twitter, and YouTube marketing. Additionally, it teaches you how to create a website and navigate Google Ads.
Each mini-course consists of bite-sized lectures, typically under five minutes long, making the content easily digestible and accessible. The entire course comprises 22.5 hours of on-demand video content, but the instructors suggest watching at 2x speed if you want to complete it in half the time. The material is self-paced and organized into sub-sections, allowing you to learn at your own pace and explore the mini-courses that interest you the most.
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- The course includes 12 modules covering various aspects of digital marketing, ensuring a well-rounded education in the field.
- The course's content is broken down into little lessons that last no more than five minutes, making it simple to understand and keep interested.
- A self-paced structure allows students to go through the material at their own pace and return to particular sections as necessary.
- Industry-experienced instructors are frequently found on Udemy, and they can offer insightful commentary and practical information.
2. Coursera: Digital Marketing Specialization
Coursera's Digital Marketing Specialization comprises seven courses offering an overview of the latest trends and digital marketing skills. The courses are instructed by industry experts, making them a valuable choice for learners seeking expertise in both digital and analog marketing techniques. This specialization is distinctive in that it provides flexibility for professionals who wish to work in both digital and non-digital marketing spaces.
This course topics cover a broad range of areas, including marketing in a digital world, digital marketing analytics (both in theory and practice), digital media and marketing principles, online media, and marketing strategies, marketing in an analog or offline world, and a culminating digital marketing capstone project. In this capstone project, students have the opportunity to apply all the skills they've acquired throughout the specialization.
It's worth noting that this specialization is part of the 100% online iMBA program offered by the University of Illinois at Urbana-Champaign. Students admitted to the iMBA program may receive credit for completing this specialization, adding an extra layer of value to their educational journey.
- Unlike some other courses, this specialization covers both digital and analog marketing, providing students with a broader skill set and greater flexibility in their careers.
- The inclusion of a capstone project allows you to apply your newly acquired skills and abilities in a real-world context, enhancing your practical experience.
- For those interested in pursuing further education, the specialization offered by Coursea is part of the 100% online iMBA program at the University of Illinois at Urbana-Champaign.
You can enroll for free from 18th October.
3. ClickMinded: Digital Marketing Course
The ClickMinded platform specializes exclusively in digital marketing education. The Digital Marketing Course by ClickMinded is a comprehensive package comprising seven courses strategically designed to significantly boost sales. Each class focuses on a different aspect of digital marketing, including social media marketing, digital content marketing, email marketing, paid advertising, sales funnels, web analytics, and search engine optimization.
What sets ClickMinded apart is its team of instructors who come from highly successful tech companies such as Airbnb and Lyft, ensuring that students learn from experts with hands-on industry experience.
Notably, ClickMinded not only teaches digital marketing but also exemplifies its principles through its own website, sales funnels, and user-friendly platform. This makes it a comprehensive and practical resource for digital marketing education, serving as a one-stop shop for individuals looking to enhance their digital marketing skills.
- The course is specifically designed to help increase sales, making it particularly valuable for business owners and marketers.
- Each course is oriented around a specific theme or space, allowing you to dive deep into particular areas of interest or skill development.
- Instructors are marketers from highly successful tech companies like Airbnb and Lyft.
Their courses start from $999
4. Hubspot Academy: Email Marketing Certification Course: Get Certified in Email Marketing
HubSpot Academy's Email Certification Course is meticulously crafted to transform you into a proficient email marketing specialist. This course equips you with the knowledge and skills required to craft an effective email marketing strategy that not only benefits your business but also contributes to your overall career growth.
Over the course of three hours, you'll delve into practical tools and systematic approaches for constructing successful email marketing campaigns. Furthermore, the program addresses advanced skills such as establishing trust and creating genuine connections with your target audience.
Upon completing the course, you'll have the opportunity to put your newly acquired skills, abilities, and knowledge into practice using HubSpot's complimentary email marketing tool. This hands-on experience ensures that you can immediately apply what you've learned to real-world marketing scenarios.
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- The course offers comprehensive training in email marketing, covering both fundamental principles and advanced strategies.
- The course provides practical tools and systems for building effective email marketing campaigns, ensuring that you can apply what you've learned in real-world scenarios.
- Upon successful completion, you receive a valuable certification that you can add to your resume, showcasing your expertise in email marketing.
5. Alison: Free Diploma in E-Business
Alison is a highly acclaimed online learning platform, boasting a substantial community of 20 million learners, 3.5 million graduates, and an extensive catalog of 3,000 courses. Among its offerings, this particular course is designed to provide a comprehensive understanding of various facets of e-business. It equips students with essential tips and tools necessary for the successful implementation of an e-business strategy.
Throughout the course, participants gain proficiency in website design, creation, editing, and tracking, ensuring that their product or service effectively reaches the intended audience. The curriculum places a strong emphasis on mastering digital marketing techniques through Google. Key topics covered include Google Analytics, Google AdWords, Google AdSense, and Google Webmaster.
Altogether, this course empowers learners with the knowledge and skills needed to excel in the realm of digital marketing, leveraging the power of Google's tools and platforms.
- As the name suggests, the course is entirely free.
- The course covers various aspects of e-business, including website design, digital marketing through Google, and tools like Google Analytics, AdWords, AdSense, and Webmaster.
- The course focuses on Google tools and platforms, providing you with expertise in utilizing these widely used digital marketing tools.
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6. Digital Marketing Institute: MSc Masters in Digital Marketing
The MSc Masters degree in Digital Marketing offered by the Digital Marketing Institute is a rigorous two-year distance learning program leading to a Master of Science degree. It stands out as one of the most comprehensive and intensive programs featured in this guide. The primary objective of this degree program is not merely to teach you the fundamentals of digital marketing but to enable you to reach a level of expertise often described as "an expert's expert."
This advanced program consists of a series of courses covering various aspects of communications, digital strategy and planning, consumer behavior, social media marketing, search engine optimization (SEO), e-commerce, email marketing, and mobile marketing. The learning platform is cutting-edge and engaging, providing a dynamic learning experience.
One distinguishing feature of this program is its nearly equal emphasis on both structured coursework and real-world research and implementation. It offers a holistic learning experience that combines theoretical knowledge with practical application. Applicants to this program are required to have already completed a bachelor's degree in a business or marketing-related field. Additionally, prospective students should possess a minimum of one to two years of practical experience in the field of business or marketing before enrolling in the program.
- The program offers an extensive and in-depth curriculum covering various aspects of digital marketing, from communications and strategy to specific areas like social media, SEO, e-commerce, and more.
- The curriculum is designed to align with industry needs and trends, ensuring that graduates are well-prepared for the current job market.
- The blend of theoretical learning and practical application offers a well-rounded educational experience.
7. Digiteers: Digital Marketing Intensive
The Digiteers Digital Media Marketing Intensive is an immersive ten-hour course dedicated exclusively to social media marketing. What sets this course apart is its real-time, interactive format. You get the opportunity to engage directly with course instructors and fellow students during live sessions. These live sessions include Q&A segments and collaborative group exercises, fostering active learning.
Additionally, students receive personalized one-on-one mentorship from an expert course trainer. This mentorship serves as a valuable resource for addressing individual challenges or concerns related to content, products, or brand strategies.
- The course is entirely dedicated to social media marketing, providing an in-depth and focused learning experience in this specific field.
- The real-time, live format of the course allows you to actively engage with instructors and fellow students.
- The inclusion of Q&A sessions during live sessions provides you with the opportunity to seek answers to their specific questions and gain a deeper understanding of the material.
- Personalized one-on-one mentorship from expert course trainers is a valuable resource.
8. Google Digital Garage: Fundamentals of Digital Marketing
Google's Fundamentals of Digital Marketing course is a package comprising 26 modules carefully crafted by Google trainers, with a primary focus on individuals new to the world of digital marketing. While many other courses featured in this guide target digital marketers with prior experience, Google's course is designed to guide beginners through the essential concepts of digital marketing in a user-friendly and accessible manner.
The course is characterized by its streamlined and easy-to-navigate design and platform. It covers a number of topics, ranging from analytics and data insights to e-commerce and digital media, making it an ideal and comprehensive choice for those starting their journey in digital marketing.
Upon completing all 26 modules, learners are required to pass a final exam consisting of 40 questions.
- The course content is created by Google trainers, ensuring that learners receive instruction from experts.
- It's designed specifically for beginners in digital marketing, making it accessible and approachable for those new to the field.
- The course platform is streamlined and easy to navigate, enhancing the learning experience for participants.
- There are typically no specific prerequisites to enroll in the course.
The above-mentioned digital marketing courses can be incredibly beneficial for anyone looking to establish or revamp their skills in the digital world. By taking an online marketing course, you can stay current with the ever-changing landscape of marketing while learning new tactics and strategies to apply to your career.
In conclusion, investing in an online course can be crucial to your success in the remote marketing world. These can offer invaluable knowledge that can leverage your career and make an incredible impact on your professional life.