Why retaining your employees is important and the best ways to do it


Rachita Jain


Word Count
When employees leave, they take their skills, knowledge, and experience with them, which can be a significant loss for the organization. This can result in a decline in productivity and efficiency, as remaining employees may need to pick up the slack and learn new skills.
Moreover, replacing employees can be costly, as companies need to invest time and resources in recruiting, hiring, and training new employees. Additionally, employee turnover can result in higher rates of absenteeism, lower morale, and decreased job satisfaction, which can ultimately lead to reduced productivity and profitability. Hence comes into play the importance of employee retention. Let's get a better understanding of the issue and determine how you, as an employer, may make changes to increase employee retention.

Employee retention

Employee retention refers to an organization's ability to retain its employees for a significant period of time. It is the act of retaining employees, that is, keeping them motivated, engaged, and committed to the organization so that they continue to work for the organization for an extended period.
The best ways to retain employees involve:
  • Creating a positive work environment.
  • Offering competitive compensation and benefits packages.
  • Providing opportunities for growth and development.
  • Recognizing and rewarding employee contributions.
Effective employee retention strategies can help organizations reduce turnover rates and simultaneously increase employee satisfaction.

Why employee retention is important

Reaching your objectives and enhancing long-term achievements depend on attending to your employees' needs and ensuring their loyalty to the business. Maintaining competent people within their ranks can provide a number of advantages for your businesses, including:

1. Increased competitiveness

Gains in competitiveness can be attained through employee retention since organizations with devoted team members have a distinct edge over organizations with high employee turnover rates. Keeping your top performers ensures your company benefits from their knowledge and experience.

2. Reduction in costs

You can save time and money by implementing an effective retention plan. A replacement employee typically costs 150-200 per cent of that person's annual compensation, according to Gallup. This indicates that businesses incur disproportionate costs due to high staff turnover. In addition to the talent lost, companies must spend money finding, employing, training, and keeping new employees.

3. Better team collaboration

Any organization's success depends on having a positive workplace culture. Talent retention not only aids in retaining brilliant workers but also enhances teamwork and relationships. Enthusiastic, cohesive teams are better able to meet the goals of the organization.

4. Increased productivity

Professionals' commitment and productivity are directly impacted by a company's ability to value and appreciate them. Eighty-five percent of businesses experience an increase in engagement of nearly 60 percent when they spend one percent of their budget on employee recognition. Additionally, rewarding employees with benefits like appealing benefit plans encourage them to stay with the company longer and put in more effort because they feel more pressure to uphold the organization's and their team's standards.

5. Enhanced company culture

Employee experience is directly impacted by staff retention. Those who experience a sense of belonging, purpose, and enjoyment are 53 percent less likely to intend to leave their organizations, according to a poll of more than 23,000 employees in 45 nations. Companies improve the entire employee experience when they concentrate their efforts and resources on guaranteeing the welfare of their employees.
Now if you don't know how to retain employees, check out our list of the best ways to retain employees in 2023.

Best ways to retain employees

1. Identify the cause

An employee may decide to leave their employer for a variety of reasons. Eighty-two percent of workers cite a lack of advancement as their top reason for quitting their job, followed by low pay, poor benefits, lousy leadership, and rigid schedules. By figuring out these reasons, businesses may put a plan in place to reduce turnover.

2. Effective onboarding and orientation

Every new hire needs to be prepared for success right away. In addition to the job, your onboarding process should teach new hires about the corporate culture and how they may contribute to and succeed in it. Don't hold back this significant first action. The orientation you give new hires, whether in person or virtually, can set the tone for their entire employment with your company.

3. Pay what they deserve

One of the main factors harming a company's employee retention rate is its unwillingness to pay its staff wages that are competitive with the market. Management should regularly reform their pay scales. Appreciate the staff for the business success of the company. Such actions provide employees with a sense of inclusion and contribution recognition.

4. Facilitating employee development

Facilitating employee development can be an effective way to improve employee retention.
  • Provide training and development opportunities: Offering training and development programs can help employees improve their skills and advance in their careers. Providing opportunities for employees to attend conferences, workshops, and seminars can also help them stay up-to-date with industry trends and best practices.
  • Offer mentoring and coaching: Pairing employees with mentors or coaches can help them learn new skills and get guidance on how to achieve their career goals. Mentors and coaches can also provide valuable feedback and support to help employees improve their performance.
  • Provide leadership opportunities: Providing opportunities for employees to take on leadership roles or lead projects can help them develop new skills and gain valuable experience. This can also help employees feel more engaged and invested in their work.
  • Offer cross-functional training: Providing employees with the opportunity to work in different departments or on various projects can help them gain a broader understanding of the company and its operations. This can also help employees develop new skills and improve their problem-solving abilities.
  • Create a culture of continuous learning: Encouraging employees to engage in continuous learning and development can help them stay motivated and invested in their work. Companies can create a culture of learning by providing access to learning resources, encouraging employees to share knowledge and best practices, and recognizing and rewarding employees who pursue professional development opportunities.

5. Add non-monetary benefits

  • Flexible Work Schedule: Offering flexible work hours, remote work, or a hybrid work model can help employees balance their personal and professional lives, leading to increased job satisfaction and loyalty.
  • Health and Wellness Programs: Implementing health and wellness programs such as gym memberships, yoga classes, or healthy food options can help employees feel valued and supported.
  • Recognition and Feedback: Providing regular feedback and recognition can help employees feel valued and appreciated, which can lead to enhanced job satisfaction and loyalty.
  • Work-Life Balance: Encouraging employees to take time off, providing paid time off, and promoting a healthy work-life balance can lead to better job satisfaction and employee retention.
  • Employee Engagement: Encouraging employee participation in decision-making, company culture, and social events can help build a sense of community and connection, leading to increased job satisfaction and loyalty.
  • Career Growth: Providing opportunities for career growth, such as promotions or lateral moves within the company, can help employees feel valued and motivated, increasing job satisfaction and retention.

6. Encourage creativity

  • Foster a Creative Environment: Create a work environment that encourages creativity. This can include providing access to resources, brainstorming sessions, and team-building activities.
  • Encourage Risk-Taking: Encourage employees to take risks and try new things. This can lead to innovation and new ideas.
  • Provide Resources: Provide employees with the necessary resources to pursue creative projects. This can include software, equipment, and training.
  • Recognize and Reward Creativity: Recognize and reward employees who come up with creative ideas. This can include bonuses, promotions, and recognition programs.
  • Provide Autonomy: Allow employees to work independently and make decisions. It leads to increased creativity and innovation.

7. Formulate transparent policies and practices

Each employee should have access to every policy in the company. The decision-makers should always consider the employee's perspective while designing the employee retention program. Businesses with the highest integrity and transparency should carry out necessary procedures like leave granting and appraisals. Your people will start to trust you more if you take this strategy.

8. Set clear accountability

There is a famous proverb that goes, "People don't leave organizations; they leave their bosses," and we have all undoubtedly heard it. Well, that about sums it up. Effectively manage your supervisors and encourage them to approach their employees with empathy. Encourage people to avoid using offensive language and acting aggressively if they don't want to insult the staff. A company's respectful culture can be a powerful weapon for keeping people on board for a very long period.

9. Provide your employees with a platform to speak

Providing a platform for employees to raise their voices can help increase engagement, job satisfaction, and retention. Here are some ways to provide a platform for employees to express their opinions and concerns:
  1. Anonymous Surveys: Conduct anonymous surveys to gather feedback and opinions from employees. This can help employees feel more comfortable sharing their thoughts and concerns without fear of retaliation.
  1. Open-Door Policy: Implement an open-door policy where employees can speak directly to their supervisors or management about the issues or concerns they may have.
  1. Employee Feedback Programs: Implement an employee feedback program that encourages employees to share their thoughts and ideas about the company, their job, and their work environment.
  1. Regular Meetings: Hold regular meetings with employees to discuss any concerns or issues they may have. This can be done through one-on-one meetings, team meetings, or town hall meetings.
  1. Employee Engagement Platforms: Implement an employee engagement platform that allows employees to share their ideas, feedback, and concerns in real-time. This can be done through social media platforms, company intranets, or other digital platforms.
  1. Employee Advocate Programs: Implement employee advocate programs where employees can volunteer to represent their colleagues and provide feedback and suggestions to management.

10. ESOPs

Offering ESOPs, or employee stock ownership plans, to your employees is another excellent employee retention tactic. Employee stock ownership plans (ESOPs) give your employees a chance to buy your business stock. It encourages employees to have a sense of ownership and motivates them to work for your organization's advancement.
Popular companies that offer ESOPs include
  • Indian Coffee House
  • Amul
  • Larsen and Toubro
  • J Thomas & Co. Pvt. Ltd.
  • Adarsh Co-operative Bank
  • WinCo Foods
  • Brookshire Brothers

11. Effective change management system

Effective change management can help retain employees by providing a sense of stability and direction during times of transition. Here are some ways effective change management can lead to employee retention:
  1. Reduced Anxiety: Change can be stressful and create anxiety among employees. Effective change management can help reduce stress by providing clear communication, support, and guidance throughout the process.
  1. Increased Resilience: Effective change management can help build resilience among employees by providing them with the tools and resources to adapt to change. This can lead to increased confidence and a willingness to embrace new challenges and opportunities.
  1. Increased Trust: Effective change management can help build trust between employees and management by providing open communication, clear expectations, and support. This can lead to a more positive work environment and increased retention.

12. Customize your strategies

Each of the recommendations mentioned above might not apply to your company. But, they will provide you with guidance and make your workplace an environment where staff retention problems are not a concern. After conducting a workforce analysis, you may subsequently craft an employee retention strategy. Every factor should be taken into account, including gender ratio, age, race, and geographic context. Such in-depth analysis will assist in developing the best staff retention strategy for your company, taking into account the needs of each employee equally.
In a hurry to achieve, businesses must keep one thing in mind. To expand and survive, they require a devoted workforce in addition to a fantastic product. In order to maintain control over their staff retention statistics, they should not only concentrate on corrective but also on preventative actions. The above-discussed tactics will be helpful to everyone who values their employees and wants to include them in the process of achieving long-term success.

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