Responsibilities

• You will develop and execute comprehensive digital marketing strategies in order to drive brand awareness, customer acquisition, and conversion
• We expect you to conduct market research and analyze consumer trends to identify target audiences and tailor marketing campaigns accordingly
• You shall manage and optimize various online advertising channels, such as Google Ads, social media platforms, and email marketing, to maximize ROI and reach the desired audience
• As a Digital Marketing Specialist, it will be your responsibility to identify areas for improvement on websites and digital channels to enhance user experience and increase the ratio of site visitors who convert into customers
• Your Digital Marketing roles and responsibilities include implementing and optimizing digital advertising campaigns and retargeting strategies to re-engage users who have previously visited the website or interacted with the brand
• You will create engaging and persuasive content for digital platforms, including website copy, blog articles, social media posts, and newsletters
• You will be analyzing digital marketing campaign performance using tools like Google Analytics, interpreting data, and generating reports to measure the success of marketing efforts and inform future strategies
• Your Digital Marketing roles and responsibilities include optimizing content, websites, and online presence to improve search engine visibility and rankings, focusing on keyword research, on-page and off-page SEO, and monitoring site performance
• We expect you to monitor and report on key performance indicators (KPIs) using analytics tools, providing insights and recommendations to improve campaign effectiveness
• You shall collaborate with cross-functional teams, including graphic designers and web developers, to ensure cohesive and impactful digital marketing initiatives
• You will stay up-to-date with industry trends and best practices in digital marketing, applying new techniques and technologies to continuously enhance our marketing efforts
• Your roles and responsibilities in Digital Marketing include developing, implementing, and managing email marketing campaigns to nurture leads, drive conversions, and engage with subscribers
• We expect you to track and evaluate competitor activities, identify opportunities and potential threats, and adjust our strategies accordingly
• You will be monitoring and maintaining a positive brand image across digital platforms, engaging with customers, and managing online reputation

Requirements

• You must have a deep understanding of digital marketing strategies and tactics, including SEO, SEM, social media advertising, content marketing, and email marketing
• You should have experience in managing paid advertising campaigns across various platforms. These include Google Ads, Facebook Ads, and LinkedIn Ads
• We expect you to be proficient in using analytics tools like Google Analytics. Using these tools, you will track and measure the performance of digital marketing campaigns
• You need to possess strong copywriting skills and have the capability to create compelling and engaging content for different digital channels
• You must demonstrate knowledge of A/B testing methodologies and have the capability to analyze data to optimize campaign performance and conversion rates
• We look for someone who is familiar with marketing automation platforms like HubSpot or Marketo, and can leverage these tools to automate workflows and nurture leads
• You should be well-versed in social media management and have experience in developing and implementing social media strategies in order to drive brand awareness and engagement
• We value creativity and innovation, so you must have the ability to think outside the box and come up with unique ideas to enhance our digital marketing efforts