Marketing Manager Job Description

Marketing Manager job description will consist of the role, responsibilities, qualifications and technical or soft skills required

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Role

Marketing Managers are essential to a company's ability to market to customers and sell them items. They are responsible for managing the marketing department's workforce and budget, as well as forecasting and optimising our marketing initiatives.

Responsibilities

  • Creating strategic marketing initiatives to aid in achieving company objectives
  • Collaborating with the sales, financial, public relations, and production departments to coordinate marketing plans
  • Deploying effective marketing initiatives and take full responsibility for their execution from conception to completion
  • Supporting integrated marketing and communications using a range of platforms and tools, including internal and external channels, PR, digital, social, and the web, among others
  • Making a judicious allocation of finances and preparing and overseeing the marketing budget on a quarterly and annual basis
  • Keeping research database current by locating and compiling marketing data
  • Staying informed about industry trends and competitor’s marketing strategies

Requirements

  • Proven experience as a Marketing Manager or similar position
  • Familiarity with marketing analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends
  • Experience in using electronic marketing automation tools including HubSpot Marketing, Bitrix24
  • Extensive knowledge of various aspects of marketing, including brand marketing, PR, content management, digital marketing & performance marketing

Soft Skills

  • Excellent verbal and written communication skills
  • Good presentation and public speaking skills
  • Good leadership and collaboration skills
  • An analytical mind

Promotion Stage

Senior Marketing Manager, Head of Marketing, Marketing Director, Vice President- Marketing, Chief Marketing Officer

Salary Range (in USD)

$61,000 - $200,000 per year

Qualifications

  • A Bachelor’s degree in Business Administration, marketing, finance or equivalent
  • MBA in marketing would be an advantage

Reports To

Senior Marketing Manager

Key Skills

Google Analytics, NetInsight, Omniture, WebTrends

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