Marketing Manager Job Description
Marketing Manager job description will consist of the role, responsibilities, qualifications and technical or soft skills required
Role
Marketing Managers are essential to a company's ability to market to customers and sell them items. They are responsible for managing the marketing department's workforce and budget, as well as forecasting and optimising our marketing initiatives.
Responsibilities
- Creating strategic marketing initiatives to aid in achieving company objectives
- Collaborating with the sales, financial, public relations, and production departments to coordinate marketing plans
- Deploying effective marketing initiatives and take full responsibility for their execution from conception to completion
- Supporting integrated marketing and communications using a range of platforms and tools, including internal and external channels, PR, digital, social, and the web, among others
- Making a judicious allocation of finances and preparing and overseeing the marketing budget on a quarterly and annual basis
- Keeping research database current by locating and compiling marketing data
- Staying informed about industry trends and competitor’s marketing strategies
Requirements
- Proven experience as a Marketing Manager or similar position
- Familiarity with marketing analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends
- Experience in using electronic marketing automation tools including HubSpot Marketing, Bitrix24
- Extensive knowledge of various aspects of marketing, including brand marketing, PR, content management, digital marketing & performance marketing
Soft Skills
- Excellent verbal and written communication skills
- Good presentation and public speaking skills
- Good leadership and collaboration skills
- An analytical mind
Promotion Stage
Senior Marketing Manager, Head of Marketing, Marketing Director, Vice President- Marketing, Chief Marketing Officer
Salary Range (in USD)
$61,000 - $200,000 per yearQualifications
- A Bachelor’s degree in Business Administration, marketing, finance or equivalent
- MBA in marketing would be an advantage
Reports To
Senior Marketing Manager
Key Skills
Google Analytics, NetInsight, Omniture, WebTrendsOther articles you might like
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