Sales Development Representative Job Description

Sales Development Representative job description will consist of the role, responsibilities, qualifications and technical or soft skills required



SDRs are inside sales representatives who focus on outreach, prospecting, and lead qualification. SDRs don't focus on closing deals, but rather on identifying if leads are good candidates for sales. A SDR moves leads through the sales pipeline.


  • Search and prospect for new potential customers in the assigned region and target accounts, with the market research team - Manage the sales pipeline (e.g., generate emails for outreach, make cold calls to accounts on the assigned bounty list)
  • Handle lead management and CRM activities using
  • Make cold calls to accounts on the assigned bounty list that express interest in the company's product or solution
  • Nurture and qualify leads who express interest in the company's product or solution
  • Provide account executives with detailed notes regarding prospect interaction and deal insights to ensure quality lead meetings
  • Report on territory updates, industry trends, regional insights, competitive landscape, etc
  • Participate in sales development projects, programs, and processes
  • Update territory data, industry trends, and competition information on a weekly basis
  • Consistently achieve assigned lead generation quotas and performance goals


  • Have solid experience in outbound and inbound lead generation, account management, or sales ideally within a SaaS environment
  • Comfortable working with Microsoft Office suite (Word, Excel, PowerPoint)
  • Prior experience in Sales, Sales Development, or Inside Sales
  • Demonstrated ability to articulate value propositions of the product to prospective clients with a customer-first attitude and an ability to build relationships

Soft Skills

  • Strong verbal and written communication skills and excellent presentation skills
  • Good negotiation skills


  • Experience in CRM (especially Salesforce)

Promotion Stage

Account Executive/Account Manager/SDR Manager/Customer Success Manager, Regional Sales Manager, Director of Sales, VP of Sales

Salary Range (in USD)

$39000 - $68000 per year


Bachelor's degree in sales, marketing, business, or related field

Reports To

Account Executive/Account Manager/SDR Manager/Customer Success Manager

Key Skills

CRM, Outbound Sales, Inbound Sales, Microsoft Suite

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