Sales Manager Job Description

Sales Manager job description will consist of the role, responsibilities, qualifications and technical or soft skills required



A sales manager is charged with ensuring that the sales team meets its goals. The most common job responsibilities for a sales manager include setting quotas, judging and modifying performance, and establishing sales processes.


  • Recruit, hire and train the sales team
  • Set sales goals, compare performance to goals, and adjust goals as needed
  • Develop a sales development playbook that includes the sequence of sales pitches, phone scripts, email templates, and qualification tactics
  • Follow best practices and procedures for lead generation
  • Gather technical requirements, identify prospects’ pain points, recognise their business needs, and determine if they would be a good match for our company's products
  • Update and maintain prospect information and sales activities on platforms such as Salesforce
  • Assess our current operations procedures and identify opportunities for improvement
  • Develop individual quotas and assign territories for team members
  • Provide detailed and accurate sales forecasts
  • Foster a competitive yet collaborative team environment


  • Proven experience in sales, sales development, or inside sales, preferably in B2B technology, SaaS industry
  • Self-starter with proven success in outbound (cold calling experience is required) and inbound lead generation in competitive and results-driven environments
  • Strong team player who can build good relationships at all levels of an organization
  • Demonstrated ability to articulate value propositions of the product to senior and director-level executives
  • Experience in scaling sales in a fast-growth environment is preferred
  • Proficiency with tools including CRM like Salesforce.or Hubspot, sales engagement platforms, and Microsoft Office

Soft Skills

  • Excellent communication & interpersonal skills
  • Proven ability to lead a team to meet quotas
  • Excellent leadership skills


Experience setting sales goals

Promotion Stage

Senior Manager- Sales, Associate Sales Director, VP/Director- Sales, Chief Revenue Officer

Salary Range (in USD)

$39,000 - $1,00,000 per year


Bachelor's degree in Business, Marketing, Communications, or related field

Reports To

Senior Manager- Sales

Key Skills

Outbound Sales, Inbound Sales, Go-to-market, CRM software like Salesforce, Hubspot, Microsoft Office, Accounting and Budgeting, Knowledge of Market Trends

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