SEO Specialist Job Description

SEO Specialist job description will consist of the role, responsibilities, qualifications and technical or soft skills required

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Role

SEO experts work for the company's website promotion, delivering high-quality traffic to the business through SEO technology, optimizing the website, and increasing its natural ranking. Digital marketing communication, including digital media and omni-channels' tactics, must also be brainstormed, planned, and created by SEO experts.

Responsibilities

  • Contact authoritative websites across the internet to get company's web pages with guest blog posts, news articles, Wikipedia, and other similar content to have do-follow links
  • Constantly try new methods and new technologies to provide a feasible reference for SEO
  • Formulate the optimization strategy of company's website, follow up the optimization and promotion effect, issue an analysis report, and understand the promotion method of peer websites
  • Monitor and analyse client's backlinks and keyword rankings through digital tools like Ahrefs, SEMRush
  • Optimise website, using external link resources

Requirements

  • Proven track record of building high-quality do-follow backlinks which improve website search ranking results
  • Deep understanding & experience with various ad platforms including LinkedIn, Facebook, Twitter, AdWords, etc
  • Experience in optimizing landing pages and user funnels
  • Proven track record of building digital marketing foundations, processes, and campaigns
  • Experience in a variety of analyses; with a business relevancy mindset to grow the business
  • Demonstrate experience in leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Experience with marketing automation tools - e.g Hubspot, and digital marketing reporting tools eg. Google Analytics.

Soft Skills

  • Excellent written and verbal communication
  • Ability to prioritize and manage deadlines
  • Attention to detail

Bonus

  • Exposure to diverse clients and projects
  • A first hand experience with CRM and marketing automation systems, notions of HTML and Google analytics are a plus

Promotion Stage

SEO Manager, Content Manager, Digital Marketing Manager, Head of Marketing

Salary Range (in USD)

$34,000 - $76,000 per year

Qualifications

  • Degree in Digital Marketing, Communications, or related business fields

Reports To

SEO Manager/ Digital Marketing Manager

Key Skills

Link Building, Off Page SEO, SEO Content Marketing, Google Analytics, SEO/SEM, Baidu, Understanding of various ad platforms such as- LinkedIn, Instagram, Facebook, Twitter etc., Marketing Automation, Content Management Systems

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