SEO Specialist Job Description

Role

SEO experts work for the company's website promotion, delivering high-quality traffic to the business through SEO technology, optimizing the website, and increasing its natural ranking. Digital marketing communication, including digital media and omni-channels' tactics, must also be brainstormed, planned, and created by SEO experts.

Responsibilities

Contact authoritative websites across the internet to get company's web pages with guest blog posts, news articles, Wikipedia, and other similar content to have do-follow links
Constantly try new methods and new technologies to provide a feasible reference for SEO
Formulate the optimization strategy of company's website, follow up the optimization and promotion effect, issue an analysis report, and understand the promotion method of peer websites
Monitor and analyse client's backlinks and keyword rankings through digital tools like Ahrefs, SEMRush
Optimise website, using external link resources

Requirements

Proven track record of building high-quality do-follow backlinks which improve website search ranking results
Deep understanding & experience with various ad platforms including LinkedIn, Facebook, Twitter, AdWords, etc
Experience in optimizing landing pages and user funnels
Proven track record of building digital marketing foundations, processes, and campaigns
Experience in a variety of analyses; with a business relevancy mindset to grow the business
Demonstrate experience in leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Experience with marketing automation tools - e.g Hubspot, and digital marketing reporting tools eg. Google Analytics.

Soft Skills

Excellent written and verbal communication
Ability to prioritize and manage deadlines
Attention to detail

Bonus

Exposure to diverse clients and projects
A first hand experience with CRM and marketing automation systems, notions of HTML and Google analytics are a plus