SEO Specialist Job Description
SEO Specialist job description will consist of the role, responsibilities, qualifications and technical or soft skills required
![image_2022-09-24_164407168.png](https://allremote-strapi.s3.ap-south-1.amazonaws.com/image_2022_09_24_164407168_f6a1d57548.png)
Role
SEO experts work for the company's website promotion, delivering high-quality traffic to the business through SEO technology, optimizing the website, and increasing its natural ranking. Digital marketing communication, including digital media and omni-channels' tactics, must also be brainstormed, planned, and created by SEO experts.
Responsibilities
- Contact authoritative websites across the internet to get company's web pages with guest blog posts, news articles, Wikipedia, and other similar content to have do-follow links
- Constantly try new methods and new technologies to provide a feasible reference for SEO
- Formulate the optimization strategy of company's website, follow up the optimization and promotion effect, issue an analysis report, and understand the promotion method of peer websites
- Monitor and analyse client's backlinks and keyword rankings through digital tools like Ahrefs, SEMRush
- Optimise website, using external link resources
Requirements
- Proven track record of building high-quality do-follow backlinks which improve website search ranking results
- Deep understanding & experience with various ad platforms including LinkedIn, Facebook, Twitter, AdWords, etc
- Experience in optimizing landing pages and user funnels
- Proven track record of building digital marketing foundations, processes, and campaigns
- Experience in a variety of analyses; with a business relevancy mindset to grow the business
- Demonstrate experience in leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Experience with marketing automation tools - e.g Hubspot, and digital marketing reporting tools eg. Google Analytics.
Soft Skills
- Excellent written and verbal communication
- Ability to prioritize and manage deadlines
- Attention to detail
Bonus
- Exposure to diverse clients and projects
- A first hand experience with CRM and marketing automation systems, notions of HTML and Google analytics are a plus
Promotion Stage
SEO Manager, Content Manager, Digital Marketing Manager, Head of Marketing
Salary Range (in USD)
$34,000 - $76,000 per yearQualifications
- Degree in Digital Marketing, Communications, or related business fields
Reports To
SEO Manager/ Digital Marketing Manager
Key Skills
Link Building, Off Page SEO, SEO Content Marketing, Google Analytics, SEO/SEM, Baidu, Understanding of various ad platforms such as- LinkedIn, Instagram, Facebook, Twitter etc., Marketing Automation, Content Management SystemsOther articles you might like
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